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'Kidfluence' pressures parents to save energy - 22/03/2012

The influence of young people may help many families get cheap electricity by pressuring parents to save energy.

A study by E.ON and the Scout Association revealed two-thirds of kids are urging parents and teachers to turn off and unplug idle electrical devices.

While girls were found to be most concerned about the environmental impact of unnecessary energy usage, boys were more worried about the financial impact it can have.

Community relations manager at E.ON Suzanna Doxey said: "It's great to see such enthusiasm for energy from the younger generation."

Therefore, the energy supplier has teamed up with the Scout Association to launch a new activity programme to help educate families about the energy use of their household items.

This could be helpful, as it was recently stated by co-founder of Sustain Worldwide Gordon Miller that eco-friendliness is not a key priority for many homeowners.

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