A growing number of people in the UK are looking to compare energy tariffs and switch gas and electricity suppliers to find a better deal.
This is according to research conducted by YouGov, which revealed 72 per cent of households have changed their gas or electricity account in the last five years.
It found 41 per cent of those who had done this said price comparison services had influenced their decision to switch, with 58 per cent saying the websites were 'very helpful'.
James McCoy, YouGov SixthSense research director, said: "Switching has become a characteristic of the utilities market. It is evident that switching is often not a long-lasting decision and consumers are then won over by a competitor."
He added it is unsurprising that price comparison sites are the most popular influence on people's decision, as reducing costs is a key driver for people looking to make a switch.
Recently, director of energyhelpline.com Mark Todd said people seeking to perform an energy comparison should act quickly in order to secure a fixed-rate deal before expected price rises come into effect later this year.
If you want to find out more about switching energy suppliers and how you could save hundreds of pounds in minutes, click here.
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