Consumers who are left confused by their energy bills might be tempted to switch gas supplier to the Co-operative after the group launched a simplified tariff.
The single variable Pioneer tariff was unveiled last week and pledges to reduce the complexities of a "baffling and bewildering" market.
It also promises not to penalise customers who decide to switch energy suppliers.
Nigel Mason of Co-operative Energy commented: "It's time this industry had a radical shake up, customers have been bamboozled by complicated tariffs and confused by changing prices and unfair contracts - and it has to stop.
"We are determined to provide a fair and transparent service for Co-operative Energy customers and to let them share in the profits. We are campaigning for long-overdue reform in the energy industry," he added.
The launch comes after energy industry regulator Ofgem launched a review of the market after concerns were raised that energy suppliers were making excessive profits.
If you want to find out more about switching energy suppliers and how you could save up to £453 in minutes, click here.
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