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Energy supplier E.ON has backed plans by Ofgem to simplify the UK's energy market, which could help more people get cheap electricity.
The company has provided its feedback to the regulator and indicated it broadly supports proposals to offer clearer information to consumers.
Chief executive of E.ON UK Dr Tony Cocker said while the firm had initially had doubts about Ofgem's greater intervention in the marketplace, it is clear that changes have to be made to improve the industry's reputation among customers.
"It's essential that all energy companies, the regulator and consumer groups continue to try and work together to ensure that the detail of the final plans match all of our ambitions of a simple retail energy market," he continued.
Earlier this week, E.ON also urged the other major energy suppliers to follow its lead and make a greater percentage of the power they generate available on the open market, as it said improvements cannot be made unless the entire industry participates.
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