Many families in the UK may look to perform an energy comparison and switch gas supplier, as the cost of keeping homes warm is said to be a top priority for many people.
A survey conducted by Policy Exchange found half of individuals listed this as among their main concerns they want politicians to tackle.
This was ahead of reducing fuel duty (43 per cent) and cutting income tax and VAT (both 26 per cent), suggesting the cost of living is a serious issue for many households.
Director of Policy Exchange Neil O'Brien said: "Political parties need to focus on addressing cost of living issues such as reducing energy bills and the price of petrol rather than broader issues affecting the state of the nation."
The study also revealed people in the south of the UK are more likely to be supportive of green policies intended to improve the nation's carbon footprint than those in the north.
Last week, a report by Greenpeace found most of the Big Six energy suppliers are failing to invest in new power sources that will bring the cost of renewable energy down.
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