The government has a lot of work to do if it is to persuade people they can receive cheap energy by taking advantage of the Green Deal, it has been stated.
Chief executive officer at solar power firm HomeSun Daniel Green observed many individuals may view the programme as asking them to take out a loan that will outlive them, so they need to be educated as to the savings that can be made.
He said: "It is going to take quite a lot of convincing the public - why on earth do they want to saddle themselves with a loan for perceived energy savings?"
Mr Green added current schemes to offer free loft and wall insulation have not proved appealing to homeowners, so it will take a great deal of investment and an effective marketing campaign to persuade people the Green Deal can work for them.
This was recently echoed by the Federation of Master Builders, which warned that unless individuals are incentivised to sign up to the programme, it is in danger of "failing at the first hurdle".
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