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Majority of young people unable to identify cheap energy products - 26/08/2009

Most young people aged between 18 and 24 are unable to identify which household appliances could help reduce prices from energy suppliers, a new survey suggests.

A survey commissioned by IBM Global Business Services found that 55 per cent of 18 to 24-year-olds (known as Generation Y) could not say which appliances were the most energy-efficient, despite young people being generally perceived as more environmentally-conscious.

In addition, 40 per cent said they leave the shower running for several minutes before getting in, while 56 per cent admitted they keep the tap on constantly when they brush their teeth.

Jon Z Bentley, energy and environment partner for IBM Global Business Services, said: "The good news is that Generation Y is showing clear concern for environmental issues. The not-so-good news is that far too few are taking even simple, small steps to control their own wasteful use of resources."

Homeowners could compare energy ratings on new household appliances to make sure they are getting the most efficient machines.

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