SSE has become the third of the Big Six energy suppliers to announce a drop in prices, which should enable more people to get cheap gas supplies.
The firm stated it will be cutting its tariffs for the fuel by 4.5 per cent from March 26th, which it said should reduce the typical gas bill by around £28 a year and benefit 3.5 million customers.
Generation and supply director at SSE Alistair Phillips-Davies said: "I hope that this package of measures will give our customers some respite from the seemingly endless rises in household costs that we have seen in recent times."
He added the decision demonstrates to the company's users the firm will cut prices when it is able to and provide "additional certainty about the costs they will face in the course of this new year".
Mr Phillips-Davies also stated the introduction of a new three-year fixed rate option for dual fuel customers, with a four per cent premium of standard prices, will help individuals put a ceiling on their energy bills until 2015.
In a bid to improve its levels of transparency and customer service, SSE will also publish a breakdown of all the costs that make up its domestic energy prices online from January 16th, ahead of printing this information on all customer bills from later this year.
Mr Phillips-Davies observed the firm is making "good progress" with a package of measures announced last year that are intended to increase people's trust in the energy supplier.
He stated this may be evidenced by research released last month by Consumer Focus, which revealed SSE was the only major gas and electricity supplier to earn a five-star rating in the organisation's league table for customer service.
Commenting on SSE's decision to cut its prices, as well as an announcement by British Gas that it will reduce the cost of electricity, director of policy and external affairs at Consumer Focus Adam Scorer stated the rest of the Big Six suppliers need to act now to help ease the pressure of high bills and be seen as competitive.
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