The Advertising Standards Authority (ASA) has banned a mail promotion campaign for a wind farm being built in Shetland with the backing of a major energy supplier.
Developer Viking Energy sent out mailings to local residents making a series of claims, including that the local economy could be stimulated by the wind farm to the tune of £30 million a year and that half the profits from the project will be channelled into the community, reports the Guardian.
Five complaints challenged the accuracy of the figures and Viking admitted they lacked precision, although the company added that they were conservative estimates.
As a result, however, the ASA has said the same claims cannot be used in future material.
Onshore wind farm developments have proven particularly controversial in the UK due to a range of factors, including the impact turbines have on the visual aesthetic of the countryside and concerns about interference with local radar coverage.
Offshore projects have greater support and the government plans to increase the number of developments built around the UK's coastline in the coming years.
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