Customers who are inclined to switch gas and electricity deals in light of price hikes from two of the Big Six energy suppliers might be interested to hear about the latest move from Scottish and Southern Energy (SSE).
The energy supplier announced that it will be suspending its doorstep sales with immediate effect, despite the company deriving 45 per cent of its total customer gains from this marketing strategy in 2010.
However, it believes that doorstepping potential customers is not conducive to long-term consumer loyalty, as it affects confidence in the way suppliers make sales.
SSE also reckons customers deserve objective information to help them decide how to use the energy they purchase, particularly in a market where prices are rising.
It is thought that some 900 jobs could be lost as a result of the move, although SSE will be seeking to reemploy as many salespeople as possible in other parts of the company.
SSE generation and supply director Alistair Phillips-Davies commented that "the world has moved on" from traditional doorstep sales techniques and energy suppliers "need to earn and regain trust".
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