Business energy clients are more likely to attract consumers if they show action is being taken to reduce their carbon emissions and become more green.
This is the opinion of Alex Randall, spokesman for the Centre for Alternative Energy, who noted customers do not just want the see advertising and PR about greener business practices.
"The public aren't stupid - they know an advertising campaign when they see one," he noted.
Instead, firms need to consider ways to cut cheap energy usage and become sustainable.
"Companies need to start measuring their emissions; that is usually the first step to reducing them. [They] need to get a picture of where the emissions are coming from and what point in the supply chain has a big impact, and then you can start thinking about reducing them," added Mr Randall.
His comments come after research from the Carbon Trust found only seven per cent of consumers believe what companies say about their methods to reduce their environmental impact.
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