Homeowners across the country could find they can access cheap energy on the internet as the result of a new online tariff from British Gas, reports the Daily Mail.
The company recently launched its WebSaver 3 deal, which has helped reduce consumer costs and could prompt rival energy firms to implement similar deals to ensure that fewer homeowners decide to switch.
British Gas recently lowered its electricity prices by ten per cent in a move which looks set to benefit more than four million people across the UK.
Mark Todd, managing director at energy price comparison website energyhelpline.com, told the paper: "Other fuel companies will be forced to retaliate and bring their own charges down, as they won't want to lose their customer base to British Gas."
He added that people seeking the cheapest energy tariffs could choose their deals on the internet and opt to pay for a dual-fuel offer by direct debit.
British Gas was the last major energy firm to reduce its electricity prices, but it was the first to lower its gas prices earlier this year.
If you want to find out more about switching energy suppliers and how you could save up to £378 in minutes, click here.