A label has been launched to inform cheap electricity consumers which products have been made using wind power.
A coalition of groups and companies has supported the initiative, which has been named WindMade and aims to attract customers seeking green energy tariffs.
Ditlev Engel, chief executive of energy supplier Vestas, which helped launch the label, told Reuters: "We hope that this will create a strong element of consumer pull, which will accelerate the pace of wind energy development globally."
Other organisations supporting the new measure include The Global Wind Energy Council, WWF and Bloomberg.
Steve Sawyer, secretary-general of the council and interim chief executive of WindMade, commented: "Governments are dragging their feet, but consumers want to see change now.
"The private sector needs to step up to provide the solutions we need to respond to the global energy and climate crises. With WindMade, we want to facilitate the change that the public demands," he added.
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