Investing in energy efficient devices, such as LED lighting, could result in lower cheap energy bills.
This is the view of Victoria Lee, lighting designer at Light IQ, who noted that public perceptions of LEDs are often negative.
"We have to sell them … by telling them that the expense now will reap the rewards when they're looking at the electricity bill," she explained.
"Some of the LED lights we have use less energy - it will give you some saving as well because of the fact that you're not going to be changing your light bulbs all the time."
Meanwhile, the European Commission's decision to phase inefficient incandescent light bulbs out of the market has come into effect and the drive to replace them with alternatives is ongoing.
This means householders are increasingly unable to purchase inefficient lighting and instead have to turn towards the greener alternatives.
"It's a chicken and egg situation; is it something the public is aware of, or does it have to be forced on them? Unfortunately it has to be forced on them," added Ms Lee.
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