Human behaviour 'not noted' when it comes to energy efficiency improvements - 11/02/2011
Human behaviour has not been accounted for by many measures to improve energy efficiency in homes, energy comparison customers might be surprised to learn.
This view was put forward by the authors of a study published in the Architectural Science Review journal, who said the "human side" of energy use in buildings has been largely overshadowed by the emphasis on technical solutions, the BBC reports.
Dr Katy Janda, senior researcher for the UK Energy Research Centre's Energy Demand division, told the broadcaster that the "information deficit model" is often used to inform the debate on energy efficiency measures, which makes it harder for individuals hoping to switch energy to know how to reduce their usage.
"Reducing energy use in buildings is a critical component of meeting carbon reduction commitments," she noted.
"This article argues that building users play a critical but poorly understood, and often overlooked, role in the built environment."
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