While it remains unclear how energy suppliers will act in terms of pricing following the introduction of a new green energy label from Ofgem, they do have the chance to innovate and produce new tariffs, an expert believes.
Claire Gibson, senior press officer at the Energy Retail Association, said: "What the scheme does is allow suppliers to innovate and produce different kinds of tariff and innovation is always a great driver of competition."
Such a move could mean that more tariffs offering cheap energy could come to the market in the green energy sector.
Energy regulator Ofgem introduced the Green Energy Certified label to help consumers identify which tariffs offer environmental benefits.
To receive certification, energy suppliers must show an independent panel that their product goes beyond what is already required of them by government legislation.
Such a move is designed to help remove confusion about which tariffs are truly green and could thus help consumers to switch energy to more eco-friendly products.
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