Domestic energy users wanting to switch gas deals will be more inclined to live in an environmentally friendly home when utility bills are at their highest.
According to Andrew Eagles, managing director at Sustainable Homes, government regulation of the sustainability of Britain's housing stock is a good place to start.
"But the real change is going to happen when house buyers and renters start saying, 'Actually, I'll be looking at a fuel bill of potentially £2,000 by 2020. I want an A-rated home to rent or I want a code level 5 home to live in.'
"It is led by government, but the real revolution will come when we are facing demand from people who are buying or renting, for more energy efficient homes," Mr Eagles added.
His comments come after energy secretary Chris Huhne unveiled plans to implement regulations requiring landlords to meet minimum energy efficiency standards under the Green Deal.
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