Energy suppliers British Gas relaunch classroom eco campaign - 11/08/2010

Energy suppliers British Gas have relaunched a sustainability campaign aimed at school-aged children.

The revamped Generation Green initiative includes lessons plans and teaching resources to help schools promote environmental issues and will allow teachers to be rewarded for highlighting green issues in the classroom, reports Marketing Week.

Also included in the campaign is an Eco Club that gives children the opportunity to play games with an environmental twist and a national eco quiz that will allow primary school pupils to compete against each other online, culminating in a live final.

British Gas said the scheme will be supported by a loyalty scheme which will allow schools to earn points for engaging in green initiatives and redeem those points against sustainable products.

Up to 750 schools in the UK will also receive solar panel installations worth up to £40,000.

Katie Alloway, programme manager for Generation Green, told Marketing Week: "Generation Green is extremely important to British Gas and we're confident that this engaging, educational and interactive experience will make it easy and rewarding for teachers to teach and promote green living in the classroom, school and local community."

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