Energy supplier rapped for 'misleading' wind farm promotion - 29/07/2009
Domestic and business energy company E.On has been criticised for promoting a proposed wind farm using pictures of turbines smaller than those actually planned.
The Advertising Standards Authority (ASA) said the turbines that would actually be used at the site in West Ancroft, Northumberland, would be twice the size of the ones pictured in the promotional material.
E.On produced the material as part of a display for local residents looking to find out more about the proposed wind farm and how it might impact on nearby communities.
A spokesperson for E.On told the Guardian: "The image provided no scale comparisons - for instance, vehicles or buildings - and was therefore not misleading as to the comparative size of the prospective turbines."
The ASA acknowledged the firm's comments but concluded that the size of the turbines used in the initial material could be misinterpreted by local residents.
Size is a crucial element of turbine design as many communities argue that the devices can have a detrimental effect on the local landscape.
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