Business energy clients could secure cheap electricity bills by investing in virtualisation.
Ian Osborne, project director at Intellect, said the process of creating virtual operating systems to save money on running the physical applications is a "very popular" way of making more efficient use of business resources.
"If you switch off servers as a result of consolidating your work onto fewer servers, you're definitely using less power," he pointed out.
"And you're not using a substantially greater amount of power. Some of the very old servers basically sat idle virtually running at full power - modern servers don't do that, but they don't scale up by massive amounts either, so I think it is good."
Mr Osborne's remarks came after a survey by Veeam Software's V-Index website revealed almost two-fifths of businesses canvassed in the UK, US, France and Germany had virtualised their servers.
Meanwhile, energy efficiency advice has been offered by the Carbon Trust to firms that use refrigeration and want to save money.
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