Young people 'loyal to energy-efficient brands' - 11/04/2012
Companies that switch energy supplier or attempt to reduce their energy consumption could find their customers remain loyal to the brand.
According to new research conducted by the Carbon Trust, many young people would favour a firm that considered the environment and tried to reduce its emissions.
A total of 35 per cent of respondents in the UK said they would stop buying a certain product if the manufacturer refused to take steps to be more energy efficient.
Furthermore, 68 per cent of young people questioned worldwide claimed they would like to see the introduction of independent organisations that would monitor a firm's carbon impact.
Chief executive of the Carbon Trust Tom Delay said: "Carbon footprinting makes perfect business sense."
He also warned companies not to ignore the matter as the "financial and reputational benefits of lowering emissions go global".
However, it could be that the government needs to offer greater support in this area, as the Royal Institute of British Architects recently warned the coalition has taken an inconsistent approach to the matter by opposing the European Energy Efficiency Directive.
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