The number of homeowners choosing to compare energy prices could increase as energy suppliers have the least consumer confidence, a new survey suggests.
Figures from Consumer Focus show that energy firms and private pension plans are joint bottom in terms of consumer confidence, while people have the most confidence when it comes to DVDs and televisions, reports the BBC.
Energy UK, which represents energy retailers, disputed the accuracy of the survey and pledged to help develop a new way of making the assessment.
Christine McGourty of Energy UK told the BBC: "The Consumer Focus survey does not compare like-for-like. Having gas and electricity supplied to your home is not comparable to buying books, DVDs and video games online."
Ms McGourty added that buying an energy contract does not necessarily produce the same degree of pleasure as buying a DVD.
Energy firms have been criticised this year for failing to implement more substantial price cuts after wholesale costs plummeted from the end of 2008.
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