The Guardian News & Media's (GNM) plan to lower its carbon emissions by ten per cent in 2010 and potentially access business energy savings make it one of the UK's top brands, a survey suggests.
According to figures from the University of Edinburgh, by supporting the 10:10 campaign, where businesses are encouraged to cut their emissions by ten per cent through 2010, GNM has some of the strongest environmental targets in the country, the Guardian reports.
Between March 2008 and the same time this year, the organisation generated 14,567 tonnes of carbon dioxide mainly from its two print sites so it will be focussing efficiency drives on these areas.
Dr Craig Mackenzie, director of the University of Edinburgh's carbon benchmarking project, told the paper: "The best targets are those that are set over the medium term as this involves companies being more strategic and putting in place capital investment plans to deliver change."
Around 5,000 businesses around the UK will have to start keeping records of their energy consumption from next year as the carbon reduction commitment comes into effect.
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