Ways to tackle high prices from energy suppliers and generally improve energy-efficiency are to be investigated by Cardiff University.
The university's new Institute of Energy is to look into all kinds of possible solutions to reducing daily energy usage in everyday life, from keeping unused domestic electrical items switched off to inventive uses for car batteries, reports WalesOnline.co.uk.
John Loughhead, executive director of the UK Energy Research Centre, described the challenge as greater than planning and executing the first moon landing back in 1969.
Mr Loughlead told the website: "What's really pleasing is that Cardiff has shown a real commitment to this area, has invested money, brought people in and is setting itself up to play a major role."
He added that the intention is to develop new energy strategies that have otherwise "benign implications" on everyday life.
The government is promoting energy-efficiency alongside a new generation of nuclear power stations as the best ways to secure Britain's energy future.
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