Energy suppliers E.ON launch new ad campaign - 12/05/2010
Energy suppliers E.ON have launched a new advertising campaign aimed at encouraging customers to reduce their energy usage.
The campaign, which has been created by DLKW, supports the launch of E.ON's Energy Fit Starter Pack, which includes an energy monitor that allows people to see how much electricity they are using and keep track of their spending.
Customers will also be given computer software as part of the pack so they can continue to track their ongoing use of energy.
It is hoped that the advertising campaign, which will go live on Saturday May 15th, will persuade customers on rival tariffs to compare energy providers and switch to E.ON so they can making savings.
Catherine Wolfe, head of advertising and brand strategy at E.ON, told Mad.co.uk: "This is not just another energy monitor giveaway.
"It marks the start of an ongoing engagement with our customers that will help them become energy fit by ensuring they understand exactly how and where they’re using energy, and keeping them motivated so they can cut the amount they use even further."
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